This serum fits perfectly into your morning routine, providing the bounce and radiance your skin craves before you apply your makeup. By combining advanced ingredients that target fine lines and loss of firmness, it leaves your face feeling smooth and revitalized. It absorbs in an instant, so you never have to worry about a heavy or sticky finish while preparing for the day ahead.
"I've become more selective about my skincare over the years. I enjoyed adding this serum to my routine, especially because I like products that focus on hydration and firmness."
"I've been using this serum as part of my morning routine, and my skin feels beautifully moisturised. I especially love how smooth it feels after application."
"What surprised me most was how lightweight it feels. I don't enjoy heavy serums, and this one fits nicely into my skincare routine."
"I've been applying this before my morning makeup, and I love how comfortable my skin feels. It makes my skincare routine feel a little more luxurious."
Rated 4.9/5 by 1269 people
Medicube NAD EGF Firming Serum
Start your morning refreshed
Wake up to firmer, smoother skin that feels ready for your morning makeup.
R749.99
ZAR
Glides on effortlessly for a soft, plump finish.
Absorbs quickly to simplify your busy morning routine.
Helps tired skin look revitalized and bouncy again.
Details
DELIVERY INFORMATION
We offer tracked and insured shipping for all of our orders. Order processing takes 1-3 business days before shipment.
30-DAY TRIAL
We love our products and are confident you will too! That’s why we're offering a 30-Day Risk-Free Trial. If you're not in love with your product, we'll give you a refund.
As Seen On
The Dewy Glow Firming Serum
It glides on, leaving skin feeling bouncy and smooth. This lightweight potion sinks in, making makeup feel seamless atop your face. Watch it wake up tired areas, adding a subtle, healthy glow.
Grab yours for instant glow
Smooth morning glow firming nectar
Instant skin bounce
The weightless texture sinks in quickly so you can smooth on your favorite makeup without any sticky residue or heavy feeling.
Revitalize tired morning skin
This serum helps plump and nourish your complexion before you start your day, leaving your face feeling refreshed, firm, and ready for anything.
Instant glow
Deeply hydrating
Skin resilience
Morning radiance
Smoother texture
See how your skin transforms
Watch our community show you how they glow before starting their daily makeup routine.
Frequently Asked Questions
Everything you need to know, answered right here.
Contact us if you have any other questions
Don't hesitate to send us a message! Our support is happy to help
What does this serum actually do for my skin?
This serum is designed to help your skin feel firmer and look more radiant every day. It targets those fine lines and areas losing their bounce, leaving your complexion feeling smooth, plump, and full of vitality.
How should I fit this into my morning routine?
Just apply a small amount to clean skin before your makeup routine. It is incredibly lightweight and absorbs fast, so you will not feel any heaviness. Most people start noticing a smoother, firmer look after consistently using it as part of their daily morning ritual.
How do shipping and returns work?
We pride ourselves on getting your favorites to you as quickly as possible. If for any reason you are not completely happy with your purchase, our team is here to help you with a simple and stress-free return process.
Is this formula safe for my skin?
Absolutely. We put a lot of care into our ingredients and designs, ensuring everything is thoroughly tested for quality and gentleness. It is non-comedogenic and dermatologist-tested, so you can feel confident using it on your face and neck.
Can I use this if I have sensitive or troubled skin?
Yes, this formula was thoughtfully created to be inclusive of all skin types. Because it is dermatologist-tested and non-comedogenic, it is a gentle choice even if you deal with sensitivity or specific skin concerns while wanting to boost your glow.
Fast Morning Prep
Absorbs instantly so you can start your makeup routine without waiting.
Smooth Plump Glow
Feels light on skin while giving you a fresh and bouncy finish.
Daily Skin Vitality
Recharge your tired complexion for a visibly firmer look every single day.
Reliable Gentle Care
Rest easy knowing this formula is tested for your sensitive skin needs.
See why everyone loves their glow
Join a community of women who have made this serum the secret step to their morning confidence.
“I've been using this consistently as part of my nighttime routine and really enjoy how smooth and hydrated my skin feels the next morning.”
“I love skincare that doesn't feel heavy. This absorbs beautifully and leaves my skin feeling comfortable rather than greasy.”
“I love how my skin looks underneath makeup since adding this to my routine. My foundation seems to sit so much more nicely.”
“I bought this because I wanted to focus more on the appearance of fine lines and overall firmness. I've really been enjoying using it consistently.”
“I bought this because my skin was looking a little flat and tired. The glow is honestly my favourite part.”
“I love the little bit of luxury this adds to my routine. It feels silky going on and makes my skin feel really cared for.”
“I wanted something that would make my skin look more plump and refreshed. This has become one of my favourite steps before moisturiser.”
“I was specifically looking for a serum that would focus on the appearance of firmness. I love how soft and hydrated my skin feels after using it.”
“I've been trying to take better care of my skin and this serum has made my evening routine feel a little more luxurious.”
“I've tried quite a few serums, but I really enjoy the texture of this one. My skin feels soft, smooth and well hydrated afterwards.”
“My skin has been feeling dry lately, and this has been such a nice extra step before my moisturiser. I love the hydrated feeling it leaves behind.”
“I was mainly looking for hydration and a healthier-looking glow. I love how soft my skin feels after using it.”
“My favourite thing about this serum is how easily it fits into my routine. A few drops after cleansing and I'm done.”
Start your glowing morning ritual
Wake up to skin that feels plump and ready for the day. Adding this simple step to your routine feels effortless and brings back your natural confidence.
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Medicube NAD EGF Firming Serum